You may think of Periscope as a place to share photos and catch up with friends, but it can actually be a powerful marketing tool. These days, more and more people are using Periscope to reach potential clients and customers. However, as with all tools, it's important to know how to use it well. Here are some tips that'll help you do just that.
If you're using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked "Edit", you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.
Use all of the options available to you on Periscope when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including Periscope, that can give you some insight.
If you have a follower complaining on your Periscope page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
Always keep your current customers in mind. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. For really great Periscope marketing results, it is important to attract an audience that knows it is respected. This will help fortify your brand and personality.
Periscope is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Don't assume Periscope is the best choice for marketing on social media. There are many reasons that people prefer Periscope, but not everyone uses it. Research your target demographic audience to find them in the social media sites they use.
Use pictures. Once you've got your site set up, share pictures with your Periscope friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Periscope friends, which raises your exposure across the site and will lead people to you.
Figure out the best time for your Periscope posts. You will get more attention for your updates if you post them when your subscribers are checking Periscope. You could for instance share updates around noon if your subscribers are likely to check Periscope during their lunch break or share your updates during the using periscope for marketing evening.
As you can now see, Periscope is a giant marketing opportunity. After having read this helpful article, you now can imagine the possibilities for marketing with Periscope. Try not to waste additional time, get the computer fired up and start marketing with Periscope now.